How 20+ years of professional delivery as an Internet business professional evolved with the growth of technology, from creator to leader.
I have been at the forefront of the digital evolution, starting in the late 90s as a creator, helping businesses establish their online presence and harness technology.
The first wave of the Internet saw me transforming businesses by building some of the earliest digital systems. As a digital nomad before the term existed, I embraced a technology-enabled lifestyle long before it was mainstream.
In the early 2000s, I recognized that my work was judged by its impact, not by my physical presence. This realization drove me to create a consulting business focused on action, delivery, and results, tailoring technical solutions to fit business needs and budgets.
The second wave brought search engine optimization (SEO) becoming essential to organic reach strategies. SEO, combined with content creation and management, allowed me to offer comprehensive digital solutions that connect audiences to brands.
The third wave introduced social media, requiring businesses to develop engaging, humanized, and visual online personalities. Social media was integrated into my services to drive brand engagement and product sales.
With a holistic approach, I scaled my operations through partnerships with software developers and brand designers, executing integrated campaigns and delivering measurable results for corporate clients.
Now, as artificial intelligence (AI) emerges as the new frontier, I have embraced this wave of technology with the same curiosity and commitment as the first web. Through immersive learning, certifications, and a formal program at MIT’s CSAIL, I have equipped myself with the knowledge and tools to apply AI in my solutions and business workflows. This ongoing journey positions me to continue being a guide to businesses in their digital transformation journeys.